Challenge
Plant Based Protein Foods, Suck
Bland Foods Predictable Flavors Chalky Tasting High Protein Snacks
Goal
100% Vegan Based Protein Snacks
We started Plant Up because we realized that plant-based foods needed a major plus-up. After all, 'Better for you' products need to taste good too. So, we partnered with some of the best chefs from around the world to make the most delicious, plant-based foods that take all work out of cooking and guild out of eating.
Result
Successful Brand Growth Into Retail Store
Within first year of launch PLANTUP is in major retailers around Canada
